Browsing: Opinion

Keeping passengers hydrated can be a valuable extension of the customer experience onboard. As travelers arrive at their destination without jetlag, they might just recall their flight with a little extra fondness

Following BA’s announcement that it is investing GB£30m to bring high speed wi-fi to 118 aircraft in its its fleet, Cyient’s Bhoopathi Rapolu explores what BA’s announcement could mean for the industry as a whole, the prospect of custom-built airline apps, and the potential barriers that BA might face before the planned rollout next year