FlightPath3D has released a few upgrades for the latest version of its popular Kids Map, including an element of ‘gamification’ of the moving map for greater engagement and distraction. FlightPath3D has secured a ‘major global airline’ as launch customer for the new Kids Map, with rollout slated to begin in mid-2024.
Kids Map is an optional layer built-in to the core in-seat FlightPath3D platform. This allows airlines to deploy the map quickly and easily across their fleet, without requiring extensive reconfiguration or software changes. The function also creates a marketing tool for airlines to engage with younger passengers.
The Kids Map flying today is a ‘junior sized’ version of FlightPath3D’s core 3D Flight Tracker, designed to encourage young passengers to learn and explore during flights, keeping them entertained and informed with a moving map, flight info data (like altitude and time to destination), and world discovery, with 3D renderings of animals, oceans, countries, continents, and other world landmarks.
With this new release of the Kids Map, a gamified experience has been introduced to further encourage kids to discover airline destinations and explore the world. For example, kids can explore the globe from their airline seat by solving a jigsaw puzzle or testing their knowledge with a memory game tied to a city’s theme, with the points of interest from the adult version substituted for child appeal. Kids can learn about the various destinations an airline serves while being entertained in the air. In addition, airlines can customise the content, leveraging partner assets in tiles or images for sponsorship tie-ins.
The updated Kids Map also includes a flags of the world game which can similarly be targeted to an airline’s collection of destinations. An additional layer of gamification comes via milestone badges, awarded as games are completed, to help passengers track their progress.
“Our goal at FlightPath3D is to blend data with entertainment and discovery to keep every flying passenger engaged,” stated Duncan Jackson, president of FlightPath3D. “The Kids Map is an extension of this, where we aim to ignite a lifelong passion for travel in young flyers by making geography fun and interactive in a format kids love.”
A milestone celebration
In other news at FlightPath3D, the company has achieved a milestone, reaching 5,000 active installations across more than 80 airlines. The 5,000th activation was on a Virgin Atlantic A350, named Wendy Darling, continuing a decade of collaboration between the companies.
Nathan Bolt, head of digital product & journeys at Virgin Atlantic, stated, “Our partnership with FlightPath3D keeps our passengers both informed and engaged. The seamless updates and synchronisation of the map across multiple IFE providers ensure our passenger experience remains consistent across our fleet now and as it continues to grow.”
