Air travellers are becoming increasingly mindful of their health and wellbeing, and airlines are adjusting their onboard services to meet these changing passenger expectations. In response to the growing demand for products and services that cater to inflight health, RX, the organiser of World Travel Catering & Onboard Services Expo (WTCE), has announced the return of its popular Wellbeing Walk-Through feature for the 2026 show. WTCE 2026 will take place at Hamburg Messe from 14-16 April.
The feature is a route around the show floors that helps visitors find the exhibitors that are showcasing onboard solutions designed to support passenger wellbeing. The Wellbeing Walk-Through will showcase 13 companies presenting food, drink and amenity products that align with evolving passenger expectations around health, comfort and wellbeing.
The companies have been selected by the team of WTCE Ambassadors, comprising Julianne Ponan, CEO of Creative Nature, Dr Melissa Adamski, director and lead travel dietitian at Nutted Out Nutrition, and Kelly Stevenson, founder of JetVine.
Food & beverage options
WTCE visitors can find a diverse range of food and drink companies on the show floors, many of which offer products designed to make travel healthier and more enjoyable. For example, at stand 1E110, Poshi will be showcasing its marinated vegetable snacks and products including Poshi Snacks Artichokes with Basil & Thyme, Dipin Classic Hummus, and Air Cheese – Cheddar Crunchy Cheese Bites. These all-natural, shelf-stable products require no refrigeration.
For something naturally sweet, Life is Bananas (stand 1A109) will be introducing its crunchy freeze-dried fruit snacks. Made from 100% fruit, these lightweight, mess-free products provide a flavourful way to enjoy healthy snacking while travelling.
Visitors can also discover creamy, plant-based treats from The Coconut Collab (stand 1A117). The company transforms hand-picked coconuts into indulgent dairy-free desserts, including the Choc Pot, Vanilla Rice Pudding, and Salted Caramel & Chocolate Pot.
Passengers need to stay refreshed while flying, and Vita Coco, a leading coconut water brand (stand 1C110) will be showing its range, packed with naturally occurring electrolytes.
Inclusive snacking
Airlines are increasingly looking for food and snack options that cater to a wider range of dietary requirements without compromising on taste. One company with a solution, Norwegian brand Wabba Treats (stand 1A84), will be presenting its range of bean-based vegan snacks that are free from gluten, lactose, nuts and soy.
Packed with protein fibre, vitamins and minerals while remaining low in carbohydrates and fat, the Bean Snack range includes wasabi, vegan cheddar cheese, cinnamon bun and dark chocolate options.
Innovative meal services & catering solutions
The Wellbeing Walk-Through will also feature suppliers that are developing new meal solutions specifically tailored to the travel industry. For example, Foodcase, an independent food solutions company (stands 4D10 & 4C10) works with airlines globally to develop onboard food concepts ranging from special meals to sustainable packaging solutions.
Another featured exhibitor, Manna from Heaven (stand 1G69), is an Australia-based, family-owned manufacturer that specialises in handmade frozen food for the travel sector. Its sweet and savoury dishes are made from scratch ingredients without artificial additives, and include Australian wagyu beef and vegetable calzones, oven-roasted pumpkin and feta tartlets, and slow-baked New York cheesecakes with pineapple jam.
Visitors can also stop by stand 1C70 to discover Gut Springenheide, a family-controlled manufacturer specialising in ready-to-serve egg dishes in a home-made style, including frittatas, egg soufflés, crepes, and real eggshells with a variety of fillings.
Showstopping amenities & passenger comforts
The Wellbeing Walk-Through will also spotlight companies that are creating innovative amenities and onboard comfort solutions. At stands 4E30 and 4E50, Linstol will be presenting its latest developments in inflight amenities and passenger headsets, including the United Airlines Meridian 300 headset, and Copa Airlines’ business-class amenity kit.
British textile specialist, John Horsfall & Sons, will also be showcasing its expertise (stand 1F58). With more than 160 years of heritage, the company supplies airlines around the world with premium bedding, blankets, pillows and linens designed to elevate the onboard experience while supporting sustainability goals.
Visitors will have the opportunity to visit Wet-Nap Europe (stand 1D54), which specialises in individually packaged premium wet towels.
A greener future
Suppliers are also considering the increasing focus on sustainability within the travel industry. For example, Procurall Solutions (stand 4D50) will be showcasing its eco-conscious amenity kits, luxury dining essentials and renewable soft goods. This women-led enterprise combines sustainability with luxurious design.
Milk (stand 4D21) also focuses on design-led sustainability, with onboard products including sleepwear ranges, amenity kits for adults and children, plastic-free bags, and onboard children’s activity kits, all created using recycled materials, responsible sourcing practices and carbon-balanced production methods.
WTCE event manager, Shona Thomson, said of the initiative: “Passengers are making travel decisions with wellbeing and comfort in mind, and airlines are responding by rethinking every part of the onboard experience. The Wellbeing Walk-Through brings together the suppliers leading that change, showing how innovation can turn everyday travel into something healthier, more comfortable and more enjoyable.”
For more information on World Travel Catering & Onboard Services Expo 2026 and to register, visit: https://www.worldtravelcateringexpo.com/en-gb/tickets.html
