Latvia-based airline, airBaltic, is introducing the AirMall inflight shopping platform from InterLnkd into its Skynet onboard wi-fi portal. The deal marks the first installation of AirMall with an airline that has Starlink inflight connectivity.
AirMall is designed to turns the carrier’s wi-fi portal into an airline-branded retail channel on passengers’ own devices, with no additional onboard hardware or software required. The platform can connect passengers with more than 20,000 brands during flight, with no requirement for onboard stock or crew involvement. The provider-agnostic solution offers tailored recommendations, loyalty integration, and various options for delivery after the flight.
AirMall can be ‘plugged in’ to any airline’s existing captive portal, and uses an intelligent matching engine to create a product offer based on each passenger’s profile and destination, allowing airlines to offer a highly personalised selection of fashion, beauty and travel products.
“We’re giving passengers a new way to shop in flight from their favourite brands,” said Natālija Kuzmina, VP customer experience & insights at airBaltic. “With curated products, home delivery, and airBaltic Club points earned on every purchase, AirMall is an important step in building on our investment in inflight wi-fi and expanding what we can offer our customers onboard.”
Barry Klipp, CEO of InterLnkd, added that, “airBaltic rolling out AirMall on a Starlink-enabled fleet is a clear sign that airlines are turning the connected cabin into a digital experience. We’ve built a globally scalable solution that fits seamlessly into an airline’s own digital and loyalty ecosystem. Passengers can enjoy the same convenience and choice they expect on the ground, while airlines get an engaging and practical way to offset the cost of connectivity.”
The roll-out of AirMall with airBaltic’s Starlink connectivity systems follows a partnership with another connectivity provider, Viasat.
