The Airline Passenger Experience Association (APEX), one of the world’s largest international airline associations, has announced its 2025-26 board of directors.
The announcement of the board, which comprises volunteers from member companies across the aviation industry, was made at APEX’s Annual General Meeting (AGM) held on 18 December, where the association’s leaders and members met to review key operational, financial and strategic developments.
“We’re proud to welcome the incoming board of directors and are grateful for their willingness to serve,” said Lauren Costello, executive director of APEX.
“Their collective knowledge and leadership will play an important role in positioning APEX to address evolving industry demands and continue elevating the passenger experience while providing value to the diverse and engaged member community.”
The 2025-2026 APEX board of directors
Officers:
- President: Dominic Green, director – inflight entertainment United Airlines
- Vice President: Samson Arega Bekele, group vice president customer experience, Ethiopian Airlines
- Treasurer: Zina Neophytou, SVP Out of Home & BBC News commercial development at BBC Studios
- Secretary: Estibaliz Asiain, senior vice president, media & content, Anuvu
- President Emeritus: Mustafa Mucahitoglu, vice president, customer experience, Turkish Airlines
Directors:
- Ben Asmar, vice president, products and strategy, Safran
- Don Buchman, vice president and general manager, of Viasat commercial aviation
- Rossen Dimitrov, chief guest experience officer, Saudia
- David Kondo, executive manager of inflight experience, Qantas
- Esdra Lamy, senior vice president, Warner Brothers Discovery
- Dimitrios Tsirangelos, VP business development, IFE tech & innovation, Spafax
- Jonas von Kruechten, senior advisor, aviation, Siden
- Ingo Wuggetzer, vice president, cabin marketing, Airbus
