Geven and PriestmanGoode to reveal next-generation seat designs


Italian seat manufacturer, Geven, is partnering with the PriestmanGoode design studio to design a range of next-generation aircraft seats across economy, premium economy and business class.

The project includes a complete overhaul of Geven’s catalogue seating products and aims to provide the manufacturer with a distinct design language driven by key attributes: namely ‘functional, timeless, clean and sculptural’.

The new seats are intended to provide Geven with a more versatile product offer that will enhance the passenger experience, is easily configurable for different aircraft platforms and allows for airline customisation.The designs are due to be unveiled at Aircraft Interiors Expo in Hamburg, on 31 August to 2 September 2021.

“We have invested in research & development. We have identified the next generation of aircraft seats”, stated Alberto Veneruso , managing director at Geven.

“PriestmanGoode has precisely and skillfully designed Geven’s response to forward-thinking customer needs. Our new family of products, which embody the partnership between Geven and PriestmanGoode, will certainly stand out as a made in Italy concept with innovative features,” added Pasquale Rapullini R&D manager at Geven.

Given the various air travel restrictions in place in response to the pandemic, the design collaboration has been conducted between the teams in Naples and London using virtual communication tools.

“It’s very much a collaborative partnership, with our team of designers working closely with Geven’s engineers to develop this next generation of seats,” said Daniel MacInnes, design director at PriestmanGoode. “The designs we’re working on build upon the brand’s strong history, as well as Italy’s outstanding heritage of exquisite craftsmanship and timeless design.”

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Ever since his first flight on a TriStar, Adam has loved air travel, and since becoming editor of the Aircraft Interiors International brand he has really enjoyed the opportunity to be involved with the latest aircraft and airline products before they are even launched. Adam co-ordinates the running of the magazine, from commissioning articles and artwork, to ensuring that high standards of quality are maintained, as well as managing online content. Adam is proud to sit on the jury of the Crystal Cabin Awards and to have laid on the bed in Etihad's Residence.

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