Rhonda Crawford, American Airlines’ senior vice president of customer experience design and strategy, joined APEX Group CEO Dr Joe Leader at IFSA Global Expo 2026 for a conversation inside the Flagship Suite Preferred on the American Airlines booth.
Rhonda discussed the privacy, comfort, storage and technology in the suite, as well as the airline’s approach to onboard food, beverage and amenities, and American’s Centennial amenity collection, developed in partnership with Formia.


